Hotorize

Six service lines, one team.

Each maps to a measurable metric. Purchasable individually or bundled.

01

Website development.

  • Corporate sites
  • E-commerce
  • Multi-vendor
  • Custom brand builds

Two ways in: a modular build on a proven stack when speed matters, or a fully custom design when the brand needs to stand on its own. Either way, the build isn't finished at launch — analytics, event tracking, and conversion goals ship with the site, so week one already has real numbers to look at instead of a guess.

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  1. 01

    Map the site

    Structure based on what visitors need to find.

  2. 02

    Design & build

    Every page has a job — book, enquire, buy.

  3. 03

    Instrument on launch

    Analytics go live with the site, not weeks later.

02

Mobile app development.

  • iOS
  • Android
  • React Native / Flutter

Most app projects go over budget because the scope was never nailed down before coding started. We fix that first: a paid discovery sprint produces user flows, architecture, and a firm quote — so the number you agree to at the start is the number you pay. Design, back-end, and store submission stay in-house throughout.

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  1. 01

    Discovery sprint

    Workshop, user flows, architecture.

  2. 02

    Development

    Native or cross-platform, delivered milestone by milestone.

  3. 03

    Post-launch support

    Bug fixes and OS updates after release.

03

SEO.

  • Technical SEO
  • Content strategy
  • Link building
  • Local search

Content strategy on a site Google can't properly crawl or index is wasted effort — that's why the technical layer gets fixed first, before a single article gets written. Once the foundation holds, content and links compound instead of resetting every time an algorithm update lands, which is the difference between a channel that keeps paying and one that needs constant refeeding.

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  1. 01

    Technical audit

    Crawlability, indexation and Core Web Vitals fixed first.

  2. 02

    Content for real search terms

    Written for what your category actually searches.

  3. 03

    Compounding visibility

    Rankings that keep climbing, not resetting monthly.

04

GEO — generative engine optimization.

  • ChatGPT
  • Google AI Overviews
  • Perplexity
  • Copilot

Search is splitting in two: results pages, and AI answers that skip the click entirely. GEO is about earning a mention in the second kind. It's scoped in blocks rather than a flat monthly fee, because what moves an AI's answer shifts month to month — no agency can honestly promise a fixed position, and anyone who does is charging for certainty they don't have.

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  1. 01

    AI visibility baseline

    A 30–50 prompt test set, with a citation and accuracy audit.

  2. 02

    Source-building

    Presence on the third-party sources AI actually cites.

  3. 03

    Monthly tracking

    Re-testing, change reporting, content freshness.

05

SaaS, API & systems integration.

  • CRM
  • Marketing automation
  • Dashboards
  • API integration

A CRM, a booking system, and a payments provider that don't talk to each other create work for someone, every day, by hand. This is where they get connected — built around how the business operates rather than a generic template, so a lead that comes in on Monday doesn't need three people and a spreadsheet to turn into a customer by Friday.

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  1. 01

    Map the real workflow

    What the business does day to day, before any code.

  2. 02

    Build to fit

    Custom-built around the workflow, not a stretched template.

  3. 03

    Connect what's running

    Xero, payments, booking APIs — nothing re-keyed.

06

Hosting, maintenance & support.

  • Hosting
  • Backups
  • Security patching
  • Content updates

A site is never really finished — plugins go out of date, traffic patterns shift, content goes stale. This is the plan for after launch: backups running on schedule, security patches applied before they're urgent, and someone to call when a page needs updating, instead of the site slowly falling behind until it needs a rebuild.

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  1. 01

    Hosting

    Backups, monitoring and a security suite kept current.

  2. 02

    Content maintenance

    Copy updates and layout changes as they come up.

  3. 03

    Fully managed

    Everything above, handled as one arrangement.

How an engagement runs.

  1. 01

    Audit

    We start by reading the data you already have — analytics, search console, CRM, and the site itself. The first deliverable is a written picture of where money leaks out today.

  2. 02

    Plan

    One plan across the whole chain, ranked by expected impact on acquisition cost — not by what's easiest to invoice. You see what we'll do, in what order, and what number each step should move.

  3. 03

    Build & run

    Sites get built, search foundations get fixed, systems get wired up. Everything ships instrumented, so results show up in a report — not in a slide deck.

  4. 04

    Measure & iterate

    We review performance on a fixed cadence, cut what underperforms, and double down on what pays back. The plan updates as the data comes in.

Let's find the leak.

A free audit of where your site, search visibility, and lead flow are losing money — no pitch, we read the data first.

Book a free audit→